Former Attorney Buildings a Thriving Broth Company, Eric Ersher of Zoup!

Eric Ersher is the founder and CEO of Zoup!, a Michigan-based, fast casual soup concept, formed in 1998. Zoup! fast-casual soup restaurants, a Michigan-based franchise with 100 locations across the Northern half of the U.S. and Ontario, has ventured into the retail CPG business with its launch of super-premium broth. After five (long, but full of lessons) years, the team has figured out how to compete on shelves with big-budget, Fortune 100 companies. Now in more than 4,500 stores across the country, including leading players like HEB, Kroger, Giant Eagle and Safeway, Zoup! Broth has doubled its sales over each previous year, with 2018 exceeding quarterly projections by 50%.

A former attorney and 20+ year soup industry veteran, Eric Ersher founded Zoup! in the early days of fast casual. He saw that people wanted more high-quality options than fast food and was passionate about the comfort and well-being that only really good soup could deliver. Ringing in its 20th year, Zoup! ladles in $645K average sales per location, per year, and prides itself on being all about the people and staying true to its “Zoupisms” (i.e. the foundation for its culture and operational standards).   www.zoupbroth.com

Our Sponsors for this episode are: ScoutPuppy Local (Enter sbr50 to receive 50% off first month) &

AdRoll.com/savvy