Allen Adamson, Shift Ahead: How the Best Companies Stay Relevant in a Fast Changing World

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Allen Adamson is Co-Founder and Managing Partner of Metaforce with over thirty
years of experience in building iconic brands. He is the author of three previous books—
BrandSimple, BrandDigital, and The Edge—and writes a monthly column on branding
for JOEL STECKEL is an expert on marketing research and branding
strategy, with numerous journal articles to his credit. Professor Steckel is currently Vice
Dean for Doctoral Education at NYU’s Stern School of Business, where he has served on
the faculty for more than twenty-five years. Both authors live in New York City.