Courageously Step Out and Create your Dreams with Michael Tunney of KeySmart


Michael Tunney, founder and CEO of KeySmart, a company that produces swiss-style key holders that help people get rid of bulky key-rings.

Living in a society where most people’s focus is about making money, it’s rare to see someone who has the courage to choose passion over paycheck. In 2013, Michael put 2 weeks’ notice in his $140,000 a year robotics engineering job.

Michael came up with the idea for KeySmart simply because he was sick of always carrying a bunch of keys that would stab his thigh. After inventing the proto-types and raising nearly $330,000 on Kickstarter, he successfully brought these efficient key-organizing tools to life. And now, besides the basic KeySmart that would save people valuable space and eliminate jingling noises in their pockets, the KeySmart Pro with smart location tracking is also on the market, so no one will ever have to worry about losing the keys again!

Despite the success of KeySmart, Michael is still taking small salary of only $40,000 a year. He puts everything back into product development and business growth, for his happiness comes from being motivated and creating great products that keep customers excited.

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